Workshop

Date: Monday June 15, 2009

Topic: “Identity Theft, Consumer and Brand Fraud: You are Targeted!”

As a result of the new electronic marketplace, we are exposed to novel and unseen threats and crimes that are affecting consumers and businesses alike; namely identity theft, consumer fraud and brand falsification. In an attempt to increase awareness of these crimes, the AmCham Egypt Trade-Related Assistance Center (TRAC) in cooperation with the Consumer Protection Agency organized a conference titled 'Identity Theft, Consumer and Brand Fraud: You are Targeted!' Held on Monday, June 15, 2009, the conference featured a panel of prominent national and US experts who shared their experiences and offered best practices to overcome these breaches and to prevent their proliferation in the Egyptian market.